Year-end gifts for clients: gift inspiration for the end of the year
A year-end gift for important clients can go beyond champagne or a Christmas hamper; this article offers 14 ideas for a year-end gift that sticks. The core: attention and recognition make the difference!
Carmen Molendijk ·
Every year around the same time, the same question: what do you give your most important clients as a year-end gift? A bottle of good champagne is a safe option, but also the most boooooring. And with clients where the relationship matters, you want to go that extra step. We get that, so below are 15 ideas, divided into a few categories, to get you started.
Gifts with personal attention
- A personal video message from the team that worked with the client, built into a custom-made product with your own logo (creative, personal and with a wink to your own company)
- A gift that holds a daily thank-you or wish for the coming year, counting down to the new year; such as a Wishly
- A custom year overview: milestones, figures or moments you achieved together (this can be worked into a Wishly beautifully too)
Gifts that are an experience
- A tasting (wine, chocolate or regional products) for the client to enjoy with their own team
- A workshop or masterclass that fits the client's industry
- Access to an exclusive event, lecture or networking gathering (perhaps to go to together, a great catch-up moment)
Gifts that save time or effort
- A subscription to something that makes the client's work easier
- A meal service or lunchbox for a busy week in December (love often goes through the stomach, after all)
- A charity donation on behalf of the client, combined with a personal card (a no-brainer, but often a good one)
Local and sustainable options
- Regional products from local entrepreneurs, instead of a standard Christmas hamper (if you're going for a hamper anyway…)
- A plant or tree that symbolises growth or a long-term collaboration (have the tree planted, and you've ticked off a bit of 'sustainability' right away)
Gifts that last longer than the moment itself
- Something that grows in value or stays relevant longer than the holidays
- An object in which several messages are hidden, which the client discovers day by day, such as a Wishly in the shape of a WishTree (extra fun for Christmas), WishBear or WishFlower
- A photo book or annual report of the collaboration, visually designed
What these ideas have in common
Look closely at the list and you'll notice that the most appreciated year-end gifts are rarely about the object itself. They are about recognition: the feeling that a client has received something unique and personal that shows someone thought specifically about them. That is also exactly why a gift like Wishly fits this list: instead of one package that is unwrapped and put away, you write the wishes yourself, spread over several days towards the new year, so the client gets a new moment of attention from you day after day.
And the fun part is, we can customise them; with your own logo, colours and all ;-)
